Our people believe that in today's business environment,
two factors drive the marketing equation — efficiency
and results. McCormick has been built on an efficiency
model and has a track record of delivering documented
results. In a way, we are the Southwest Airlines of marketing
communications firms. Besides the fact that both companies
have roots in Texas, there are five key parallels in
our approaches to doing business:
| 1. |
Provide the same basic service as
our competitors without the frills |
| 2. |
Be more agile, innovative and creative
than our competitors |
| 3. |
Be painstakingly attentive about
maintaining a value position without sacrificing
customer satisfaction |
| 4. |
Respect clients and employees and
always treat them like valued professionals |
| 5. |
Do it all with a great attitude |
